Dan Smith

Dan Smith is the Chief Executive Officer (CEO) of Retail Assist, a UK-based technology company specializing in IT services and solutions for the retail and hospitality sectors. Under his leadership, Retail Assist has expanded significantly, providing support to numerous prominent brands, including Harvey Nichols, ASOS, and Karen Millen. The company has also developed new software solutions aimed at enhancing digital growth in retail, such as the OMIO platform, which facilitates omnichannel retailing.12

Since taking the helm, Smith has overseen substantial growth in both client acquisition and company turnover. He has emphasized the importance of a strong corporate culture and teamwork within Retail Assist, which he believes are essential for delivering exceptional service to clients.1 Smith's strategic vision includes fostering partnerships with innovative technology firms to enhance Retail Assist's offerings and market reach.2

In addition to his role at Retail Assist, Dan Smith is recognized for his effective people management skills and his ability to drive change within organizations.3 His leadership style focuses on collaboration and continuous improvement, aiming to adapt to the evolving demands of the retail industry.