Dan Obegi

Dan Obegi is an experienced executive in the health, wellness, and e-commerce industries. He served as President of Buddy Nutrition, a personalized nutrition platform, from 2018 to 2019.2 In this role, he worked alongside founder Livio Bisterzo to grow Buddy Nutrition into a leader in the personalized nutrition segment.13

Some key points about Dan Obegi's career:

Professional Experience

• Buddy Nutrition: As President, he helped launch the company's personalized nutrition products, including customizable wellness shots and protein powders.16

• GNC: Prior to Buddy Nutrition, he was Chief Digital Officer at GNC.2

• Dermstore.com: He served as CEO and led the successful sale of this skincare e-commerce retailer to Target.1

• JeNu High Tech Beauty: Co-founder and CEO from 2014-2018.2

• The FRS Company: President/General Manager of the D2C Division from 2007-2010.2

Expertise

Obegi has significant experience in:

• Digital commerce and marketing
• Health and wellness products
• Personalized nutrition technology
• Leading high-growth companies

His background combines expertise in both the nutrition/supplement industry and e-commerce/digital platforms, which he leveraged to help develop Buddy Nutrition's personalized nutrition concept and technology platform.4

Current Role

As of 2024, Dan Obegi is the Chief Executive Officer at ProHealth Longevity, a position he has held since January 2022.5