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    Dan Hurwitz

    Chief Revenue Officer with extensive experience in sales and go-to-market strategies

    Dan Hurwitz is the Chief of Staff and Strategic Advisor to the CEO at EnsureDR, a company specializing in disaster recovery solutions. He has a robust background in business development and revenue management, with over 15 years of experience in various leadership roles.

    Professional Experience

    • First Trax Advisors: Co-founder, where he provides strategic advisory services to early-stage startups, focusing on business planning and operational scaling.

    • Heretto: Chief Revenue Officer, responsible for transforming the go-to-market strategy, which significantly improved growth metrics within ten months.

    • Penthera Partners, Inc.: Chief Revenue Officer, where he built the sales and marketing operations from the ground up and developed strategies that led to partnerships with major streaming services.

    • GoNoodle: Chief Revenue Officer, where he implemented a turnaround strategy that resulted in substantial revenue growth.

    • Evergage: Chief Revenue Officer, where he redesigned sales and revenue management strategies to enhance business performance.

    Education

    Dan holds a Bachelor of Science degree in Marketing from the University of Massachusetts Dartmouth.

    His extensive experience in revenue generation, strategic planning, and market execution makes him a key asset in his current role at EnsureDR, where he focuses on aligning operational strategies with the company's growth objectives.

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    Dan Hurwitz
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    Experience

    Chief Revenue Officer at Heretto (2022 - Present)
    Co-Founder at First Trax Advisors (2015 - Present), Chief Revenue Officer at Penthera Partners, Inc. (2017 - 2022), GoNoodle (2016 - 2017), Evergage (2014 - 2016), Chief Media Officer at MapMyFitness (2012 - 2014), Senior Vice President National Media Sales at NinthDecimal (2010 - 2012), VP Sales, North America at AudienceScience (2007 - 2010), Director of Sales at Sirius XM Radio Inc. (2003 - 2007), Director of Sales at AOL (2001 - 2003)

    Education

    BS in Marketing from University of Massachusetts Dartmouth

    Location

    Jerusalem, Israel