Damon Crepin-Burr

Damon Crepin-Burr is a professional who merges human neuroscience with artificial intelligence to revolutionize science-based marketing strategies, teams, and products.

His expertise in neuroscience offers marketers profound insights into the cognitive processes of the human brain, aiding in understanding and influencing consumer decision-making.

By integrating ethics and compassion with neuroscience, Damon aims to create marketing approaches that not only benefit corporations but also have a positive impact on society and the environment.

He leverages the power of Artificial Intelligence, including advancements in Large Language Models and Deep Learning, to elevate conventional marketing practices.

Damon specializes in developing 'Persuasion Models' and incorporating automation into the marketing process to enhance efficiency across various marketing functions such as market intelligence, creative ideation, media planning, and business forecasting.

Drawing from his rich cross-cultural experiences and diverse industry background, Damon embraces the research by Professor Byron Sharp from the Ehrenberg-Bass Institute, helping his teams craft methodologies and technology solutions that drive brand growth.

Damon has pursued education at renowned institutions such as MIT Sloan Executive Education, Singularity University, Paris Chamber of Commerce and Industry, and Paris II Panthéon-Assas University.

His professional journey includes roles like Former Chief Strategy Officer at ISPD Global, Global Head of Products & Services at Havas Group, and Founder & CEO of HAPPYFICATION, among others.

Damon's collaborative ventures encompass mentoring at MENTORO, shaping strategies at FullSIX Groupe, and contributing as a Founding Partner at agence7seven within Fullsix Group's creative sphere.