Damian Amherd

Damian Amherd is a seasoned professional with extensive experience in brand management and digital strategy, currently working at Roche, a leading global healthcare company. Here's a brief overview of his profile:

Professional Role

Damian Amherd serves as the Senior Manager of Brand Strategy & Creative at Roche.1 In this position, he plays a crucial role in shaping and maintaining Roche's brand identity and strategy.

Experience and Expertise

• Amherd has over 15 years of practical experience in the digital sector.
• He specializes in the convergence of business and technology, particularly in brand management and digital strategy.
• At Roche, Amherd is responsible for managing the company's brand program, focusing on creating a strong and consistent brand experience across the organization.13

Contributions to Brand Management

Amherd has been instrumental in developing Roche's brand infrastructure:

• He led efforts to consolidate Roche's brand resources, moving from separate solutions for media library, template engine, and brand guidelines to an integrated, functional brand portal.1
• This integration has been crucial in disseminating a strong brand experience across the organization.1
• Amherd emphasizes the importance of empowering teams with the necessary knowledge and tools to implement the brand strategy effectively.1

Professional Presence

• Amherd is based in Zürich, Switzerland.24
• He maintains an active professional presence on LinkedIn, where he shares insights and experiences related to brand management and digital transformation.35
• His LinkedIn username is indeed damianamherd.23

Damian Amherd's role at Roche involves navigating the complexities of managing a global healthcare brand, balancing consistency with the need for flexibility across various markets and product lines.1