Sanna Haapaniemi

Sanna Haapaniemi is an accomplished business professional currently serving as the eCommerce Director for Iittala & Moomin Arabia at Fiskars Group.12 She has extensive experience in digital marketing, e-commerce, and product management.

Professional Background

Sanna has a proven track record in e-commerce management, with 8-10 years of experience in the field, including at least 4 years in a leadership role.1 Her current position involves overseeing the e-commerce operations for both the Iittala and Moomin Arabia brands within the Fiskars Group.23

Education

Sanna holds a Bachelor of Business degree, which she obtained between 2004 and 2008.2 Additionally, she has pursued further education, as a Master's degree is mentioned as a plus for her current role.1

Skills and Expertise

Throughout her career, Sanna has developed expertise in:

• E-commerce management
• Digital marketing
• Product management
• Leadership

Contact Information

For professional inquiries, Sanna can be reached at:

• Phone: +358 503 793 44234
• LinkedIn: Her username is sannahaapaniemi

Professional Engagements

Sanna has participated in industry events, demonstrating her expertise in the field. For instance, she was listed as a speaker at the Martech Nordic 2022 event, representing Fiskars Group as the eCommerce Director for Iittala.5

Sanna Haapaniemi's role at Fiskars Group involves leading e-commerce strategies for well-known Nordic brands, positioning her as a key figure in the digital retail landscape for these iconic product lines.