Daisy Célia Fernandes Poço

Daisy Poço is a professional with 25 years of experience in the commercial, marketing, and events fields, specializing in information analysis, market segmentation, strategic planning, and project management. She excels in team development, integration, and motivation, demonstrating dynamic, creative, and empathetic leadership focused on results.

With a background in Marketing and a postgraduate degree in Commercial Management, Daisy has pursued additional education in areas such as Commercial Management in Media, Digital Advertising Sales, Emotional Leadership, Conflict Management in Negotiations, Complex Sales Management, and Essential Competencies in Sales from renowned institutions such as ESPM, IAB, HBR Harvard Business Review, and Harvard Business Review Brasil.

Currently serving as the Media Project Manager & Custom Events at Harvard Business Review Brasil, Daisy has previously held positions as the Communications and Events Manager at Editora Segmento and as an Account Executive at Editora Segmento Ltda.

Her professional profile is characterized by analytical thinking, critical problem-solving skills, agility, adaptability, a strong sense of responsibility, resilience, leadership through positive influence and empathy, creativity, and result-oriented focus.