Harvard Business School

Dartmouth College

CMO at CarGurus

CarGurus

Chief Marketing Officer

Led all Aura Corporate and Consumer Marketing, and Customer Service Operations

Aura

Chief Marketing Officer 

Led all B2B and B2C Marketing functions for Intersection, a Tech and Media company with a mission to improves people's journeys through public spaces.

Intersection

Selected to lead customer acquisition, product marketing, brand and event strategy, PR, social media, and creative teams for Web.com, a publicly held digital marketing company that acquired Yodle in March of 2016.

Web.com

Head Of Marketing

Yodle provides digital marketing and optimizes customer communications and back office operations for local small business owners. Yodle was acquired by Web.com in March 2016.

SVP Marketing
Led Marketing (Customer Acquisition, Product Marketing, Brand, PR and Corporate) for Web.com.
Led Consumer, Product and Corporate Marketing for Yodle.

Head of Consumer Marketing
Responsible for optimizing marketing efforts for Yodle’s 45,000+ local business clients to enable them to maximize customer acquisition and retention. Member of Yodle's Executive team, reporting to CEO.

Vice President, Product Performance
Built and managed a Marketing, Data Science and Marketing Operations team of 70+ to drive SEO and SEM performance for Yodle's small business customers.

Yodle was ranked #9 on the 2014 Forbes list of America’s most promising companies

Yodle

SVP Marketing

Led product management, marketing, and corporate brand strategy. (Wolters Kluwer CLS is the market leader providing legal and compliance services to enterprise and small businesses.)

Wolters Kluwer

Vice President

Executive Team, OPEN from American Express 
Member of leadership team responsible for $2.5B Small Business Division. Contributed to all major decisions, and was accountable for division-wide P&L and performance metrics.

Vice President, Small Business Customer Acquisition
Led team of 35 (plus 250+ telesales and 20+ field sales agents) and managed budget of $105MM to acquire 1.2MM new small business customers  for all card products and across all marketing channels.  

Vice President, Loyalty Marketing
Led team of 12 and managed budget of  $30MM to expand and deepen relationships with American Express consumer cardmembers. 

Senior Director, Customer and Product Management
Managed P&L and customer communication strategy for Senior and Student customers. Redesigned and re-launched Student product to maximize long-term segment value.

Director, Cardmember Information Services (CIS) 
Set strategy and goals for the business unit charged with managing the cardmember information database used for marketing, segmentation and analysis purposes. 

Senior Manager, New Customer Marketing
Led $2.7MM telemarketing program to increase revenues and reduce attrition from new customers.

Dafna Sarnoff