Dan Manco

Dan Manco is a Principal at Live Oak Consulting, where he specializes in digital marketing, brand strategy, content marketing, and project management. Based in Austin, Texas, he has over 14 years of experience in consulting, focusing on strategic digital business and marketing services across various industries including healthcare, education, and entertainment.1

Professional Background

• Current Role: Principal at Live Oak Consulting since February 2010.
• Key Achievements:
  • Increased an OTT video client's paid subscription base by 20% through a focused content marketing campaign.
  • Developed Facebook search campaigns that achieved a return on investment (ROI) of 3x to 4x for subscription-based customer acquisition.
  • Transformed 4Kids Entertainment's online operations from a $3 million cost center to a profitable unit generating $5 million in advertising revenue.13

Areas of Expertise

• Digital Marketing: Proficient in SEO/SEM, email marketing, and social media strategies.
• Project Management: Experienced in both Agile and traditional project management methodologies.
• Content Strategy: Skilled in developing content strategies that drive customer engagement and retention.12

Additional Ventures

Dan is also the founder of Grimpeur Bros. Specialty Coffee, where he leads digital strategy and information architecture initiatives. His work involves enhancing user experience and optimizing content strategies for various clients.1

Overall, Dan Manco's extensive experience and strategic approach have made him a notable figure in the fields of digital marketing and consulting.