Cherryl Berliner

Cherryl Berliner is a high-performing executive with extensive experience in product development, launch, licensing, and cross-promotional strategies. She is an expert in sourcing, developing, and marketing licensed products globally. With her entrepreneurial approach and eye for product and market opportunities, she has negotiated and executed licensing deals with famous studios like Dreamworks, Warner Bros., Hit, Mattel, Nickelodeon, Universal Studios, and MGA for products featuring popular franchises such as Harry Potter, Shrek, and Barbie. Berliner has worked with various companies across Canada and the USA and has a reputation as a "go-to" person to negotiate big deals. With her strong leadership ability and expertise in strategic planning, staff leadership, sales, and operations, she has built enduring relationships with leading brands such as L'Oreal, Unilever, and Yankee Candle to secure exclusive Canadian distribution agreements. Berliner has extensive experience in P&L management, packaging & pricing and cross-market promotions, making her one of the top executives in the industry.