Indian Institute of Technology Hyderabad

Entrepreneur  -  Business & Growth Manager  -  Web3, Blockchain & Crypto Enthusiast

SEOBox

Founder

Linkly is a link-building platform which helps users build quality backlinks at a fraction of time, cost & effort.

We are starting with 2 main types of link-building opportunities - 
Link Exchange - Exchange backlinks with other sites. [eg: Site A links to you, you link to Site A (2-way) or Site B of the same owner (3-way)]
Guest Blogs - Give original quality content, get content back.

Every link-building campaign is a funnel, where if you reach out to 100 sites, you get just 2-5 link placements.

What if we could invert the funnel and you just talk to those 5 sites that would link to you?

Linkly

StoryXpress is an end-to-end video platform with a suite of professional tools available as a ready to plug offering for Enterprises.
I connected with digital products & businesses who can use videos to humanize their customer interactions & integrate it into their core product.

My Impact at StoryXpress
 - Built sales pipeline worth $350k in 8 weeks
 - Increased Signup rate at Installation from 30% to 90%
 - Plan trial start from 0.2% to 0.7% through product optimizations
 - 4x increase in organic users in 4 months
 - Grew the user base from 15k to 500k in 18 months
 - Increased monthly new user acquisition from 4.7k to 29k in 5 months

StoryXpress

Growth & Product

FlickZee is a search & discovery platform to find where to stream Movie or TV Show Online.


-----In hindsight-----
Bootstrapped the platform & grew it to a million users over 2 years.

Had to give up on the project because of a weak business model & the way the industry works.

Wasn't able to reach the required scale to sustain.

FlickZee

Led the growth of startup by managing all the components - Content/Product/SEO/Business/Analytics/ASO

-Built hotels product from scratch & increased hotel redirects by 5x in 7 months reaching 120k bookings
-Increased Package Requests by 5x in 5 months through Tech & Content optimization; -Formulated Budget Calculator to create 2000 Packages across 500 Destinations, which alone led to 50% increase, Overnight!
-Devised sales strategy to build Agent Network; Pitched, Negotiated & Serviced Clients including Media Agencies, Travel Agents/Aggregators & Hotel Chains worth expected annual revenue of INR 3Cr
-Setup Scalable Analytics structure using DataLayer & Events in GA, Tag Manager & DFP

Holidify

 Growth Manager

Led BikeDekho Product - India's largest online two-wheeler Business entity minting 8 Cr annually

-Increased traffic by 3x in 8 months through SEO changes, reached highest non-paid sessions of 2.7 Million
-Grew leads by 18x through Product Optimizations, A/B & MultiVariate Tests, leads soar by 5x in 2 months for TVS OEM; Improved conversion by 2.5x in 9 Months; Bounce rate dropped by 25% in 3 months
-Managed a 20 people team in Agile Framework of Tech, QA, Operations, Content & Design
-Handled Product Operations, Communicated & Coordinated with Business, Sales, Marketing, Operations, Content, Technical Teams & External clients; worked with people at all levels in the Ecosystem
-Studied Consumer needs by visiting Bike Dealerships; Conducted Customer Interviews & User Narratives
-Developed Personalized Notification Engine which achieved 21% open rate, 3x better than blanket ones
-Increased good quality bike user reviews from 100 to 10000 at INR 4 per review
-Executed Retail Identification Campaign, reduced attribution cost from INR 100 to INR 10 through Marketing, Tech & Operations Prioritization

CarDekho

Product Lead

Here are the projects and relevant experience I was involved in : 

Learnise - interactive content marketplace for educators
 - Estimated efforts for initial content seeding, recruited & managed 16 interns for the same
 - Analyzed competitors, search data & legal aspects to prioritize product offerings & content strategy 
 - Optimized blog topics as per search engine data, per month hits increased from 0 to 15k in 2 months
 - Established the process and metrics to ensure quality blogs from a pool of 60 freelancers, including verification and signing MoUs with outsourcing firms

Code Master - an online learning solution to study Python & C++
 - Involved in conceptualizing and prioritizing features of the product to decide final user story
 - Coordinated content seeding on the platform and incorporated feedback by managing 3 interns
 - Storyboarded, produced and edited a short promotional video for marketing the product

Function Space - a social learning network for science enthusiasts
 - Recruited and managed a pool of 20  IIT interns & freelancers for strategic content seeding
 - Strategized content seeding on the platform for better search engine recognition; search engine visibility increased by 400% and traffic escalated by 5X over the next 3 months
 - Worked with engineering team to build an internal user metrics dashboard for product refinement

Divyanshu Shukla