Cynthia Herrera

Cynthia Herrera is the Chief Executive Officer of Sun Bum, a fast-growing sun care brand.1 She has been in this role since August 2019.3 Here are some key details about her career and background:

Professional Experience

Herrera has over 30 years of experience in fast-moving consumer goods companies.1 Her career highlights include:

• Sun Bum: CEO since August 20193
• SC Johnson: Held various leadership roles over 20 years, including:
  • Senior Director of Customer and Shopper Marketing North America
  • Global Brand Strategic Initiatives
  • Senior Director of National Sales
  • Sales Director for Target and Drug/Club channels3
• Pepperidge Farm: Customer Development Manager (1998-2000)3
• Nabisco: Account Manager (1997-1998)3
• Nestle: Retail Merchandising Manager (1993-1997)3

Education

Herrera graduated Magna Cum Laude from Western Michigan University with a Bachelor's degree in Business Administration in 1993.13

Leadership Style

As a leader, Herrera is described as solution-focused and action-oriented. She emphasizes:

• Empowering others and enabling possibilities
• Inspiring excellence through listening, guiding, and mentoring
• Setting high expectations
• Fostering an environment of inclusivity, positive intent, and accountability1

Additional Roles

• Member of the WMU Food Marketing Advisory Board
• Board member of San Diego Sports Innovators (SDSI), a non-profit organization1

At Sun Bum, Herrera focuses on maintaining the brand's authenticity and its commitment to being planet, animal, and family-friendly.2 Under her leadership, the company aims to expand globally while staying true to its beach lifestyle roots and mission to prevent skin cancer.2