Cynthia Herrera

Cynthia Herrera is a seasoned professional with a strong background in business administration.

She holds a Bachelor of Business Administration (B.B.A.) from the prestigious Haworth College of Business at Western Michigan University.

With a wealth of experience, Cynthia has served in various key roles in renowned organizations, showcasing her leadership skills and strategic mindset.

Cynthia currently holds the position of Chief Executive Officer at Sun Bum, demonstrating her ability to lead and drive business success.

Prior to her role at Sun Bum, she held significant positions at SC Johnson, including Senior Director of Customer and Shopper Marketing for North America, Global Brand Strategic Initiatives, Global Brand Manager, Sr. Director of National Sales, Sales Director for Target and Drug and Club channels, as well as other key roles within the organization.

Her diverse experience also includes roles such as Customer Marketing Manager, Corporate Account Business Manager at SC Johnson, Customer Development Manager at Pepperidge Farm, Account Manager at Nabisco, and Retail Merchandising Manager at Nestle.

Cynthia Herrera's extensive career highlights her expertise in sales, marketing, brand management, and leadership in the consumer goods industry.