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Cyndi Laurin, Ph.D.
Author, Speaker, Business Strategist
Cyndi Laurin, Ph.D., is the founder of Guide to Greatness®, a consulting firm established in 2005 aimed at helping individuals and organizations reach their full potential. With over 25 years of experience in leadership development, organizational culture, and performance improvement, Dr. Laurin has made significant contributions to various sectors, including healthcare, manufacturing, and government agencies.12
Professional Background
Dr. Laurin is an award-winning author and international speaker, recognized for her impactful books such as:
- "Catch! A Fishmonger's Guide to Greatness"
- "The Rudolph Factor"
- "Be a Frontline H.E.R.O."
These works focus on actionable strategies for enhancing personal and organizational effectiveness.24 Her approach is characterized by a commitment to provoke awareness and drive cultural shifts within organizations.15
Education
Dr. Laurin holds multiple degrees:
- B.S. in Industrial Technology from California Polytechnic State University
- M.S. in Industrial & Technical Studies with an emphasis on Corporate Training
- M.A. and Ph.D. in Leadership and Organizations from UC Santa Barbara.2
Consulting Philosophy
At Guide to Greatness®, Dr. Laurin emphasizes that greatness originates from within individuals and organizations. She utilizes her expertise to tackle complex business challenges, focusing on leadership development, employee engagement, and strategic execution.14 Her mission is to facilitate lasting performance improvements through innovative frameworks like the "Four Pillars of Organizational Greatness" and assessments designed to align teams with their goals.46
Notable Achievements
Dr. Laurin's work has positively impacted tens of thousands globally through her consulting services, keynote speeches, and publications.23 She has also held various leadership roles prior to founding Guide to Greatness®, including positions at Potomac Construction Industries and Raytheon.12
In summary, Cyndi Laurin is a seasoned consultant and thought leader dedicated to empowering organizations through strategic insights and transformative practices.
