Crystal Applequist

Crystal (Applequist) Reeder, whose LinkedIn username is crystalapplequist, is a seasoned sales professional and marketing expert with a background in e-commerce and analytics. She holds a B.A. in Political Science and Marketing.

Career Highlights

Crystal has had an impressive career trajectory in the e-commerce and analytics industry:

• Senior Account Executive at Stackline: As of April 16, 2024, Crystal started a new position as Senior Account Executive at Stackline.2

• Sales Director at MikMak: Prior to her role at Stackline, Crystal served as Sales Director at MikMak, an advanced e-commerce enablement and analytics platform.36 During her time at MikMak, she was involved in the launch of MikMak 3.0, which expanded to over 80 countries.3

Experience and Expertise

Crystal's expertise lies in:

• E-commerce enablement and analytics
• Omnichannel marketing strategies
• Sales leadership

Her experience includes working with brands to enable commerce where shoppers spend time and measuring omnichannel outcomes.4

International Experience

While studying abroad in Madrid, Spain in the Spring of 2008, Crystal interned with a high-end travel company called Madrid and Beyond.1 This international experience likely contributed to her global perspective in the e-commerce industry.

Crystal Applequist Reeder is based in the Raleigh-Durham area5 and has established herself as a respected professional in the e-commerce and analytics sector, with a strong focus on enabling brands to optimize their online presence and measure their performance across multiple channels.