Crystal Alexander

Crystal Alexander is a senior sales professional at Snap Inc., the company behind the popular social media platform Snapchat. She currently holds the position of Head of Athletic Apparel and Footwear in Advertising Solutions at Snap Inc.3

In her role, Crystal focuses on building unique partnerships with companies across various industries, particularly in the athletic apparel and footwear sector. She is known for her creative approach to developing advertising solutions and helping clients find the best activations for their brands on the Snap platform.1

Crystal is described as a passionate and personable professional who brings energy and innovation to her work.1 She has been instrumental in creating successful advertising campaigns, including the notable "AR Drops" project for Adidas, which utilized Snap's augmented reality technology.4

Her expertise extends to understanding the unique behavior of Snapchat users. Crystal has emphasized that Snapchat is used differently from traditional text messaging, highlighting the platform's distinct communication style that is being adopted by future generations.2

With her experience and position at Snap Inc., Crystal Alexander plays a key role in shaping advertising strategies for major brands in the athletic and footwear industry, leveraging Snapchat's innovative features and user base to create impactful marketing solutions.