Cristina David

Cristina David is the VP, Head of Analytics & Strategy at We Are Era, a company based in Berlin, Germany.1 She has held this position since November 2022.1 In her role, Cristina manages a team of data scientists, analysts, engineers, and content strategists, using a data-driven approach to optimize social media content strategies for creators and brands.1

Career History

Prior to her current role, Cristina held several other positions within We Are Era and related companies:

• VP, Head of Business Intelligence at We Are Era (May 2020 - November 2022)
• Senior Executive for Strategic Partnerships, Tech & Data at RTL Group (June 2021 - August 2023)
• Business Development Executive at RTL Group (May 2020 - May 2021)

Earlier Experience

Before joining We Are Era, Cristina's career included:

• Senior Sales Operations Associate at LinkedIn (August 2013 - December 2016)
• Senior Business Analyst at Capital One Commercial Bank (January 2012 - August 2013)
• Luxury Goods Research Assistant at The Wharton School: Lauder Institute (January 2010 - December 2011)

Entrepreneurship

Alongside her corporate career, Cristina is also an entrepreneur. She founded and currently serves as the CEO of ArtizanRo, an e-commerce startup for artisanal leather goods based in Romania.1

Education

Cristina is currently pursuing an LL.M program focused on Digital Media Law through a collaboration between the University of Potsdam and other institutions.1

Skills and Expertise

Cristina's expertise lies in:

• Data-driven strategy
• Business intelligence
• Strategic partnerships
• Sales operations
• E-commerce

Her diverse background in tech, finance, and media has equipped her with a unique skill set for her current leadership role in analytics and strategy.