Cristina Alvarez

Cristina Alvarez is a Strategic Executive with extensive experience in technology and financial services markets, focusing on Partnerships, Sponsorships, and Business Development.

She is known for her ability to drive commercial growth in new markets, innovate in identifying and leveraging business opportunities, and excel in building and implementing global programs.

Cristina is dedicated to team development and performance enhancement, showcasing a strategic, forward-thinking, and empathetic management style.

Her specialties include Global Strategic Alliances, Strategic Planning, Negotiation, Sponsorship Strategy, Analytics and Measurement, Digital Marketing, Consumer & Fan Insights, Rights Management, Culture & Mindset, Event Management, and Training and Development.

Her educational background includes a Bachelor of Arts in Violin, Executive Education in Business Strategy and Financial Performance, a Master's degree in Advertising and Public Relations, Business Administration and Management studies, and a Certificate in Negotiation Mastery.

Cristina has held key positions in renowned organizations such as Director of New Vertical Partnerships - Asia Pacific at Visa, Head of Commercial Consulting at Octagon, Senior Account Director at Mastercard Asia Pacific Marketing, and various roles at companies like Weber Shandwick, You First Sports, and Mapfre.