Cristiano Baran

Cristiano Baran is the Diretor Executivo (CEO) of Luft Logistics, a company based in São Paulo, Brazil, specializing in freight and logistics services. He has a significant background in leadership roles within the logistics sector, contributing to the strategic direction and operational management of the company.

Professional Background

• Current Role: CEO at Luft Logistics, where he oversees operations and strategic initiatives.
• Experience: Baran has held various positions in different organizations, bringing a wealth of experience to his current role at Luft Logistics.1

Recent Initiatives

Under Baran's leadership, Luft Logistics has engaged in innovative partnerships, including a joint venture with the startup Selia to enhance their full-commerce offerings. This collaboration aims to combine Luft's logistics expertise with Selia's digital technology capabilities, expanding their service portfolio.23

Baran's professional journey reflects a strong commitment to advancing logistics solutions and adapting to market demands, positioning Luft Logistics as a competitive player in the industry.