Rayde Luis Baez is an accomplished and passionate partnerships narrative builder with a diverse background in sports business and finance. Born and raised in the Dominican Republic, Baez has spent over a decade in Europe, where he has established himself as a leading figure in the industry.

Baez holds a degree in Economics and has received post-graduate education in Banking & Finance, both in the Dominican Republic and Europe. While his academic background lies in economics, his true passion lies in sports. Throughout his career, Baez has demonstrated a deep connection to the world of sports and has successfully merged his financial expertise with his love for the game.

Currently, Baez is the Co-founder & Co-Managing Partner at SPORTHINK, a sports marketing firm specializing in commercial and multi-media activation. In this role, he leads teams in prospecting, negotiating, and executing massive sponsorship and media deals for some of the most renowned brands and sporting institutions in the world.

Prior to his work at SPORTHINK, Baez served as the Managing Director of a top sports marketing firm, overseeing day-to-day operations in Spain & Portugal while developing international business opportunities in Western & Southern Europe, as well as the Americas region. During this time, he built strong relationships with influential partners such as Turkish Airlines, BWIN, Adidas, Nike, and more, continuously delivering valuable return on investment.

Before entering the sports marketing field, Baez worked in senior audit and financial advisory roles at prestigious firms such as KPMG and Ernst & Young. This experience provided him with a solid foundation in financial management and strategic thinking, which he skillfully applies to his current endeavors.

Baez's unique combination of financial expertise and sports passion has made him a sought-after professional in the media, sports, and entertainment industries. His multicultural background, vision, and business knowledge enable him to identify and create opportunities for stakeholders on a global scale. Baez constantly strives for growth and seeks to make a positive impact, both operationally and on the bottom line.