Craig Smith

Experienced leader in retail digital transformation

Craig Smith is a seasoned executive with extensive experience in enterprise solutions and growth strategies. He served as the Global Vice President of Growth at Avertra Corp from May 2022 to March 2023. In this role, he was responsible for driving growth initiatives and expanding the company's market presence.

Before his tenure at Avertra, Smith held various leadership positions, including Enterprise Sales and Channel Lead at Mendix and roles at Pluralsight and VBrick Systems. His career spans multiple sectors, where he has focused on leveraging technology to enhance digital experiences and operational efficiencies.

Currently, Craig Smith is the Vice President of Enterprise Solutions at Kinetech Cloud, where he continues to help organizations modernize their operations through innovative digital solutions.1

Experience

UK & Ireland Country Manager at SCAYLE Commerce Engine (June 2023 - Present)

Senior Director, Retail Customer Transformation at Salesforce (January 2020 - May 2023), - Global VP of Customer Success, Consulting & Professional Services at Amplience (October 2015 - August 2019) - Digital Director at REPL Group, Part of Accenture (October 2014 - October 2015) - Multichannel Transformation - Programme Manager- M&S.com at Marks and Spencer (March 2010 - September 2014) - Consultant / Contractor at Sainsburys (January 2009 - March 2010) - Business Consultant at Trace One (March 2006 - January 2009)