Craig Santy

Craig Santy is a prominent figure in the entertainment and branding sectors, known for his role as the Founder of Great Eastern International Inc. He has over 25 years of experience in building strategic partnerships globally, focusing on brand development, content creation, and sustainable monetization models. His career began with a foundation in journalism, which transitioned into producing for television and film.

Professional Background

• Founder at Great Eastern International Inc. (November 2015 - November 2020): Santy led initiatives in international co-productions, film distribution, and brand licensing, particularly focusing on collaborations between China and the West.12
• Current Roles:
  • Founder of DutyFreeTV.com, a platform providing branded content related to luxury travel and retail.1
  • Co-Founder of Double 8 2000 Inc., focusing on next-generation content marketing and shoppable content.1
  • Managing Partner at APAR International Inc..1

Key Projects

Santy is currently involved in several high-profile projects, including:

• Launching fine jewelry lines for major manufacturers.
• Developing a global travel retail media project.
• Engaging in celebrity branding and intellectual property licensing.12

Expertise

His expertise spans various domains including:

• Transmedia storytelling.
• Branded entertainment.
• Luxury marketing strategies.

Craig Santy's extensive network and experience position him as a significant player in the global entertainment landscape, particularly in bridging Eastern and Western media industries.