Craig McLaughlin

Craig McLaughlin is the CEO and President of Bridge2 Solutions, a position he has held since September 2006.1 Based in Alpharetta, Georgia, United States, McLaughlin leads Bridge2 Solutions, which is a SaaS platform technology company specializing in innovative solutions for customer engagement and loyalty programs.1

Professional Background

Under McLaughlin's leadership, Bridge2 Solutions has transformed the rewards program industry. In 2006, the company moved the industry from an outdated warehouse model to a dynamic merchandise system featuring:

• Latest products
• Real-time pricing
• Same-day shipping
• In-store pickup at major online retailers1

The company is now focusing on introducing new loyalty solutions to:

• Unlock $195 billion in alternative currencies
• Provide point ubiquity
• Drive brand loyalty across various industries1

Education

McLaughlin received his educational foundation at Furman University, where he earned a BA in Computer Business from 1986 to 1991.1

Company Overview

Bridge2 Solutions, under McLaughlin's guidance, has positioned itself as a leading player in the loyalty and engagement sector. The company employs between 201-500 people and is categorized in the IT Services and IT Consulting industry.2

Leadership Rating

McLaughlin's leadership has been positively received by employees. On Comparably, he has received a CEO rating of 68/100, placing him in the top 50% of CEOs at similar-sized companies.3

Craig McLaughlin's tenure at Bridge2 Solutions spans over 18 years, demonstrating his long-term commitment to the company's vision and growth in the dynamic field of customer engagement and loyalty solutions.