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Craig Hanna
Director of Product Management at Acquia - a Vista Equity Partners company
Craig Hanna is the Director of Product Management at Acquia, a Vista Equity Partners company, overseeing Acquia CMS, Low-code Site Building (Site Studio), and SaaS Headless.
His extensive background includes consulting on marketing operations and digital transformation, along with being a Digital Marketing & Digital Leadership trainer.
With over 15 years of experience, Craig has launched the world's first Masters in Digital Marketing and has delivered training at esteemed institutions like Columbia University, HULT, and Econsultancy.
As the Executive Editor for the Global Marketing Alliance, he provides valuable insights to data-driven marketers and offers content creation services for companies targeting their audience.
Craig is a sought-after keynote speaker on digital marketing and transformation across Europe and the US, specializing in areas such as product management, growth strategies, digital consultancy, and leadership development.
His skill set includes expertise in content marketing, digital training, search marketing, and emerging digital trends, as well as capabilities in change management, innovation, and process optimization.
Throughout his career, Craig has worked with reputable clients such as 3M, L'Oreal, KPMG, British Airways, Samsung, and Vodafone, offering his services in audits, assessments, supplier selection, and organizational design.
Educationally, Craig Hanna holds a Post Grad Diploma in Marketing from the Chartered Institute of Marketing (CIM).