Craig Ettinger

Craig Ettinger is the founder of Cluttered Desk LLC, a digital-first consultancy that specializes in helping small businesses achieve their strategic, operational, and financial goals.12

Professional Background

Craig has extensive experience in the media and digital industries. Prior to founding Cluttered Desk LLC in 2022, he served as the CEO and one of three co-founders of CandidCritic.com, a content website offering reviews and commentary on movies, from January 1999 to December 2022.3

Expertise

Craig is described as a strategic-minded media finance and operations executive with significant experience in editorial, consumer marketing, and other areas. At Cluttered Desk LLC, he offers services including:

• Website creation
• Business strategy development
• Marketing plan production
• Financial improvement
• Operations streamlining2

Company Focus

Cluttered Desk Consulting, founded by Craig Ettinger, is a boutique consultancy that focuses on digital transformation for small businesses.2 The company has successfully completed client engagements in various industries, including food service, books, wellness, retail, and real estate.2

Inspiration for Company Name

The name "Cluttered Desk" was inspired by Craig's father, who passed away in 2021. His father, a CPA and business executive with a 50-year career, was known for his perpetually cluttered workspaces. The name also draws inspiration from Albert Einstein's famous quote about cluttered desks being a sign of a cluttered mind.1

Craig Ettinger's LinkedIn profile can be found under the username "craigettinger".3