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Craig Dubitsky
Entrepreneur and Innovator
Craig Dubitsky is a prominent entrepreneur and innovator in the consumer products industry. He served as Chief Innovation Strategist at Colgate-Palmolive from February 2020 to January 2023.1 In this role, he helped teams drive technical, aesthetic, cultural, and emotional innovation across Colgate's global portfolio of brands in over 200 countries.1
Career Highlights
Entrepreneurial Ventures::
Corporate Roles::
- Brain Trust Member at The Craftory (February 2019 - Present)1
- Portfolio Accelerator at Brand Velocity Partners (March 2021 - Present)1
- Chief Marketing Officer at Popcorn, Indiana (August 2009 - August 2012)1
Advisory and Board Positions::
- Board Member at Help Remedies, Inc. (August 2009 - October 2013)1
- Board Member at The Art Directors Club (September 2008 - October 2012)1
- Special Advisor to the CEO for Innovation and Marketing at Seventh Generation (June 2011 - January 2012)1
Approach to Innovation
Dubitsky is known for his unique perspective on innovation and business:
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He defines innovation broadly as "relevance," emphasizing that new products must be emotionally, culturally, and economically relevant to be truly innovative.2
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Dubitsky is skeptical of exit strategies, famously stating, "Whenever people tell me theirs (exit strategy), I start looking for my exit from the conversation. I'm never thinking about an exit."4
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He focuses on identifying and exploiting meaningful "white space" in markets.1
Recognition
Craig Dubitsky has received several accolades for his work:
- Named one of the 50 Most Influential and Innovative Creative Thinkers and Doers of 2014 by Advertising Age1
- Recipient of the 2015 WorldStar Award from the World Packaging Organization1
Craig Dubitsky's LinkedIn profile describes him as a "lifelong entrepreneur, design-obsessive, and polite questioner of just about everything," reflecting his innovative and disruptive approach to business and product development.1
