Craig Bradley

Craig Bradley is a seasoned business leader who currently serves as the Global Service Line Leader for Channel Performance at Ipsos.1 With a career spanning over a decade at Ipsos, Craig has played a pivotal role in shaping the company's approach to customer experience and retail execution.1

Professional Background

Craig joined Ipsos in 2009, initially leading the Mystery Shopping business.1 He later created and now leads Ipsos Channel Performance, a division focused on helping clients drive sales conversion through understanding and measuring channels and shoppers.3

Expertise and Responsibilities

As the Global Service Line Leader, Craig's expertise includes:

• Customer experience and retail execution
• Global business development
• Integration of retail performance measurement
• Management of programs to drive improvement

He partners with clients to enhance their sales conversion rates by leveraging insights into channels and shopper behavior.3

Previous Experience

Before his tenure at Ipsos, Craig held several notable positions:

• Global Account Director and Chief Executive Officer at Market Pulse
• Franchise Operations Manager at Chevron

Education

Craig's educational background includes:

• National Diplomas in Accountancy and Business Studies
• National Diploma in Accountancy, Finance & Accounting

He obtained these qualifications from institutions such as Auckland Institute of Technology and Auckland University of Technology.

Location and Contact

Craig Bradley is based in Seattle, WA, United States.2 His LinkedIn username is craig-bradley-4a263613, as mentioned in the query.

Craig is actively involved in sharing insights about channel performance and customer experience through various platforms, including LinkedIn posts and Ipsos vodcasts.34 His expertise contributes significantly to Ipsos's leadership in mystery shopping and channel performance services.5