Courtney Reum

Courtney Reum is an American entrepreneur, product developer, and investment banker, born on July 8, 1978. He is notably recognized as a founding board member of Lifeforce, a health optimization platform that focuses on personalized healthcare solutions. Reum co-founded Lifeforce and has been instrumental in its mission to provide proactive health management through innovative technology and data analysis.13

Education and Early Career

Reum grew up in Wayne, Illinois, and pursued his education at Columbia University, where he graduated with distinction in economics and philosophy. He later earned an MBA from Harvard Business School. Before venturing into entrepreneurship, Reum worked as an investment banker at Goldman Sachs, where he was involved in significant deals in the beverage industry, including the merger of Allied Domecq and Pernod Ricard.14

Entrepreneurial Ventures

In 2007, Reum co-founded the spirits brand VeeV with his brother Carter, which gained national recognition and was sold in 2016. Following this success, they established M13, a venture capital and brand development firm that has invested in over 100 companies, including notable names like Lyft and SpaceX.245

Contributions to Lifeforce

As a board member and chairman at Lifeforce, Reum has emphasized the importance of personalized healthcare, stating that the company aims to redefine health optimization by integrating clinical expertise with consumer needs.3 Lifeforce recently raised $12 million in a Series A funding round, highlighting the growing demand for proactive health solutions.35

Additional Roles

Reum is also an author, having co-written the bestselling book Shortcut Your Startup, and serves on various boards, including Thrive Global and the Los Angeles Opera. His entrepreneurial journey and insights into consumer behavior have made him a sought-after speaker and thought leader in the startup community.145