Courtney Herda

Courtney Herda is an accomplished entrepreneur and digital marketing expert, with over a decade of experience in the online marketing space. She is the founder and CEO of Smarter Searches, a digital marketing agency that provides a wide range of services including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, website design, online video production, graphic design, data and analytics, and public relations. Courtney has received several honors and awards, such as finalist for Young Entrepreneur of the Year in the Pinnacle Awards and recognition as one of the Top 20 Digital Marketing Strategists of 2015 by the Online Marketing Institute.

Courtney's career journey began as a search engine marketing manager at media company E.W. Scripps, followed by her role as a search engine marketing analyst at the same company. Prior to creating Smarter Searches, Courtney served as a web marketer for the financial talk radio host and TV personality Dave Ramsey. She has a bachelor's degree in economics and international political economy, and a master's degree in Literary Theory and French from the University of Tennessee-Knoxville.

As a respected thought leader in her field, Courtney has spoken at various industry events such as PubCon Las Vegas, PubCon SFIMA, SEMPO Global Forum, ClickZ Live New York, Search Engine Strategies: San Francisco, KAMA, AAF, and more. She is also a regular contributor to Marketing Profs, Online Marketing Institute, PopExpert, and Bigger-Brains.com, where she shares her insights and expertise with a wider audience.

With her extensive knowledge in SEO, PPC, web design, social media, and data analysis, Courtney has built Smarter Searches into a leading digital marketing agency. She is passionate about developing creative and groundbreaking internet strategies, as well as uniting the search process, user experience, and customer engagement in the digital space in an affordable and efficient way.