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Cory Rothschild
President of Sunnyside | scaling high-growth retail & CPG
Cory Rothschild is the President of Retail at Cresco Labs, a leading multi-state cannabis operator in the United States. He has a background in consumer packaged goods (CPG), having transitioned to the cannabis industry after working at Gatorade. Rothschild's expertise lies in building and scaling high-growth retail and consumer products, which he has applied to his role at Cresco Labs, where he focuses on integrating traditional CPG models into the cannabis sector.
Rothschild's career includes significant experience in brand marketing and retail management. He joined Cresco Labs in 2018 as the head of brand marketing and has since progressed to his current position, where he oversees retail operations and strategy. His approach emphasizes the importance of data in understanding consumer behavior and optimizing brand performance in the rapidly evolving cannabis market.12345
He is known for his insights on the complexities of running a cannabis business, particularly regarding compliance, product distribution, and customer engagement. Rothschild has highlighted the unique challenges and opportunities presented by the cannabis industry, advocating for a problem-solving mindset among team members to navigate the fast-paced environment.12