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    Cory Rothschild

    President of Sunnyside | scaling high-growth retail & CPG

    Cory Rothschild is the President of Retail at Cresco Labs, a leading multi-state cannabis operator in the United States. He has a background in consumer packaged goods (CPG), having transitioned to the cannabis industry after working at Gatorade. Rothschild's expertise lies in building and scaling high-growth retail and consumer products, which he has applied to his role at Cresco Labs, where he focuses on integrating traditional CPG models into the cannabis sector.

    Rothschild's career includes significant experience in brand marketing and retail management. He joined Cresco Labs in 2018 as the head of brand marketing and has since progressed to his current position, where he oversees retail operations and strategy. His approach emphasizes the importance of data in understanding consumer behavior and optimizing brand performance in the rapidly evolving cannabis market.12345

    He is known for his insights on the complexities of running a cannabis business, particularly regarding compliance, product distribution, and customer engagement. Rothschild has highlighted the unique challenges and opportunities presented by the cannabis industry, advocating for a problem-solving mindset among team members to navigate the fast-paced environment.12

    Highlights

    The Complicated, Risky—but Potentially Lucrative—Business of ... - The Wall Street Journal
    The Complicated, Risky—but Potentially Lucrative—Business of ... - The Wall Street Journal
    Sep 11 · Adweek
    Cresco Labs Becomes First THC Brand to Advertise on Spotify - Adweek
    Cresco Labs Becomes First THC Brand to Advertise on Spotify - Adweek
    Nov 1 · forcebrands.com
    Cannabis Matters with Cory Rothschild of Cresco Labs - ForceBrands
    Oct 31 · youtube.com
    Cannabis Matters with Cory Rothschild of Cresco Labs - YouTube
    Cannabis Matters with Cory Rothschild of Cresco Labs - YouTube
    Oct 4 · adage.com
    Cory Rothschild on how Cresco Labs is transforming people's lives
    Cory Rothschild on how Cresco Labs is transforming people's lives

    Related Questions

    What was Cory Rothschild's role at Gatorade before joining Cresco Labs?
    How has Cory Rothschild's background in CPG influenced his approach at Cresco Labs?
    What are some of the biggest challenges Cory Rothschild faces in the cannabis industry?
    How does Cresco Labs' retail strategy differ from traditional CPG models?
    What makes Cresco Labs stand out among other cannabis companies?