Cory Factor

Cory Factor is the President of Sportsdigita, a company specializing in revenue enablement solutions through its platform, DIGIDECK. He has held this position since 2015, contributing significantly to the company's growth and innovation in the SaaS industry.

Background and Experience

• Early Career: Cory began his career as a software engineer at the age of 13 and founded his first SaaS company in 1999, where he initially served as Chief Technology Officer before becoming CEO. Over eight years, he successfully grew and sold this company.12
• Subsequent Ventures: After his first venture, he took on various roles in sales and technology leadership across multiple B2B SaaS companies, further honing his expertise in technology strategy and product development.24
• Joining Sportsdigita: Cory joined Sportsdigita after meeting Angelina Lawton, the company's CEO. His technical background complemented her marketing expertise, allowing them to expand the company's offerings beyond just sports.12

Contributions at Sportsdigita

Under Cory's leadership, Sportsdigita has evolved from a presentation solution primarily for sports teams into a comprehensive revenue enablement platform that serves various industries. The company now boasts a clientele that includes nearly half of the teams in major sports leagues like the NHL, NFL, NBA, and MLB.2

Cory is particularly focused on leveraging AI technologies within Sportsdigita's offerings, aiming to enhance data analysis and improve customer engagement through innovative solutions.1

Personal Insights

Cory Factor emphasizes the importance of pragmatic applications of AI in business, advocating for its integration into everyday processes to create real value rather than just hype.1 His vision for Sportsdigita includes continuing to refine their technology strategies to meet evolving market demands.

For more details about his professional journey, you can find him on LinkedIn under the username coryfactor.3