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Martin Sendyk
President and CEO at Lytica
Martin Sendyk is a high-tech executive and entrepreneur with over 20 years of international experience in the technology industry.1 He currently serves as the President and CEO of Lytica Inc., a company that provides comprehensive and trusted component pricing intelligence for the electronics industry.1
Career Highlights
Current Role: Martin Sendyk assumed the position of President and CEO at Lytica Inc. in June 2020.1 Under his leadership, Lytica works with leading electronics companies globally to drive cost reduction, lower risk, and save clients millions in procurement costs.
Previous Positions: Before joining Lytica, Sendyk held several notable roles:
- Chief Product Officer at Assent Compliance Inc. (2015-2019)
- Senior Vice President, Products and Solutions at Irdeto
- President and CEO of Ambercore Software (2004-2010)
- VP, Marketing and Co-founder of Castleton Network Systems (1995-1998)
He has also worked for prominent companies such as Newbridge Networks, Nortel, and Motorola.1
Expertise and Strengths
Martin Sendyk is known for his:
- Innovative and results-driven leadership
- Expertise in business planning, product development, and sales
- Strong focus on large data-driven SaaS solutions, cloud, and AI
- Experience in corporate development and M&A, with several successful integrations
- Track record of launching new products/services and delivering results to shareholders1
Education
- Master of Engineering in Management from the University of Ottawa
- Bachelor of Science in Electrical Engineering from the University of Calgary1
Martin Sendyk is a Registered Professional Engineer and has been recognized as a "40 under Forty" award winner.1 His leadership at Lytica has recently garnered attention, with the company securing a $5M fundraising round in 2024.2
