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Coral Cranmer
Head of Strategy and Planning at McCann Leeds
Coral Cranmer is a seasoned senior marketing professional with a focus on brand strategy, planning, and retail marketing communications. She currently leads the Strategy team at McCann Leeds, a part of the McCann Worldwide Network, and is an IPA Author for the IPA Foundation Certificate.
With an impressive background, Coral has worked on notable projects such as the 2012 Olympics, Hull UK City of Culture, Edinburgh International Festival, Edinburgh's Hogmanay, and with prominent financial services brands like first direct bank, Nutmeg, Fineco, and HSBC.
Her expertise also extends to retail communications, having delved into projects for Asda and recently overseeing the development of a Global POS toolkit for Dettol. She has collaborated with various household names including KPMG, Vidal Sassoon, Veet, Disney, and more. Additionally, Coral has international experience with global brands like Mindbody, Collective Wellness, Anytime Fitness, and SugarCRM in the UK, US, and Australia.
Coral's educational background includes a BA Hons in Design Management for the Creative Industries, with studies in Design and Visual Culture, Journalism, Marketing, Accounting and Finance, and Business Studies at The Nottingham Trent University.
She has held key positions in organizations such as McCann Leeds, Jaywing, Legacy Cheer and Dance Limited, Gratterpal, CPM UK Limited, and more, showcasing a diverse range of strategic planning, account management, and marketing coordination roles throughout her career.