Pete Coates

Pete Coates is a Digital Media specialist with a diverse background in all channels and a graduate of the IPA Excellence Diploma program. With a strong strategic focus, Pete has a wealth of experience in planning integrated cross-media campaigns for various clients including Startups, Digital Pure Plays, Famous Brands, and PLCs.

His expertise extends to developing digital strategies encompassing the Bought, Owned & Earned Ecosystem, covering traditional performance channels like paid/organic search and display, as well as content, social, and dynamic creative approaches. Pete has taken on leadership roles at iProspect, where he led the team in Leeds and oversaw the development of digital channels for client strategies.

Pete Coates's educational background includes a Pass with Credit in the IPA Excellence Diploma from the Institute of Practitioners in Advertising and studies in Law at the University of Newcastle-upon-Tyne.

Throughout his career, Pete has held key positions such as Head of iProspect Leeds, Director at iProspect, Head of Online Performance at Carat (Leeds), Head of Paid Search at Carat (Leeds), Interactive Account Manager at Carat (Leeds), Digital Account Executive at All Response Media, Manager at Good Gallery Guide, and roles at Red Bee Media and the University of Newcastle upon Tyne.