Conrad Barrett

Conrad Barrett is an accomplished eCommerce product and commercial leader with a strong background in the consumer goods industry, having successfully propelled the PerfectDraft brand in Europe to widespread acclaim, infiltrating over 320,000 households with its innovative products.

Under Barrett's guidance, PerfectDraft has cultivated strategic partnerships with renowned breweries, broadening its beer selections and enhancing customer experience with premium offerings.

Most notably, Barrett spearheaded the triumphant introduction of PerfectDraft into the US market, embracing a direct-to-consumer model within the 3-tier system, which significantly expanded the brand's reach and market share across the country.

With a robust skill set encompassing project management, stakeholder engagement, and data analytics, Barrett thrives in dynamic settings, fostering seamless collaboration across diverse teams to realize ambitious objectives.

A Bachelor of Business Administration graduate from Baruch College, Barrett's professional journey includes pivotal roles such as Director of PerfectDraft USA and Director of Growth for PerfectDraft Europe at AB InBev, alongside noteworthy positions at Beer Hawk, Anheuser-Busch InBev, and other industry-leading organizations.