Guilherme Lebelson

Guilherme Lebelson is an experienced business leader with a diverse background in the eCommerce and Direct-to-Consumer (DTC) sectors. He has a strong track record in the consumer goods industry, particularly in the beverage sector.1

Career Highlights

Lebelson spent a significant portion of his career at Anheuser-Busch InBev (AB InBev) and its subsidiaries. He worked for the company for 22 years, during which time he held various leadership positions.2 His tenure at AB InBev allowed him to surpass his professional aspirations and make significant contributions to the company's growth.

During his time at AB InBev, Lebelson was involved with ZX Ventures, the global investment and innovation group of AB InBev. He also played a role in the development of Zé Delivery, likely a delivery service associated with the company.2

Skills and Expertise

Guilherme Lebelson's professional skill set is extensive and includes:

• Business Planning
• FMCG (Fast-Moving Consumer Goods)
• Trade Marketing
• Sales Management
• Market Planning
• Key Account Development
• Shopper Marketing3

Education

Lebelson's educational background includes studies at BSP - Business School São Paulo, which has likely contributed to his business acumen and leadership skills.1

Current Role

As of the most recent information available, Guilherme Lebelson has transitioned from AB InBev and its associated companies. He announced his departure in December 2022, marking the end of his 22-year tenure with the organization.2 While the query mentions his role as General Partner eCommerce and DTC at ZX Ventures, it's important to note that this information may not be current given his announced departure from AB InBev and its ventures.

Guilherme Lebelson's career trajectory showcases his expertise in the beverage industry, eCommerce, and direct-to-consumer business models. His long-standing experience with a major global company like AB InBev, combined with his involvement in innovation and investment through ZX Ventures, positions him as a knowledgeable figure in the intersection of traditional consumer goods and modern digital commerce strategies.