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Collins Sara
Manager Community Strategy at Energy Queensland
Professional Background
Collins Sara is a highly skilled customer and stakeholder engagement professional who brings a wealth of expertise in integrated strategic and tactical communications. With a focused career in the energy sector, Sara has successfully navigated the complexities of targeted product and service marketing as well as corporate communications. Her responsibilities have included engaging practices designed to advocate for customer issues, including those that require ministerial-level intervention and emergency response management.
Sara's extensive experience has equipped her with a unique depth of understanding regarding the expectations of customers and stakeholders in the context of electricity supply. She possesses critical insights into the industry’s regulatory framework, which informs her approach to effective communication and community strategy. Additionally, Sara is adept at addressing the broader management challenges that utilities face, making her an invaluable asset in any organization aiming to enhance customer relations and stakeholder engagement.
Currently, Collins holds the position of Manager Community Strategy at Energy Queensland, where she leads initiatives aimed at fostering strong relationships with the community and ensuring effective communication between the utility and its stakeholders. Her previous role as Manager Stakeholder and Government Relations at Ergon Energy further solidified her expertise in navigating complex stakeholder landscapes and advocating for customer needs.
Education and Achievements
Collins Sara's academic background paved the way for her successful career in communications and stakeholder engagement. She completed her studies at Cairns State High School, followed by a Bachelor’s degree encompassing Marketing, Human Resources, and Business at the University of Southern Queensland. This educational foundation not only honed her skills in strategic marketing and human resources but also provided her with a comprehensive understanding of business operations essential for effective engagement practice.
Her educational journey has equipped her with the tools necessary to analyze market trends, understand consumer behavior, and implement successful communication strategies that resonate with both customers and stakeholders.
Achievements
Throughout her career, Collins has been recognized for her contributions in the area of customer engagement and stakeholder relations. Her strategic initiatives at Energy Queensland exemplify her commitment to aligning corporate objectives with community expectations, thereby enhancing customer satisfaction and trust in utility services. Sara has also been instrumental in leading successful campaigns that advocate for customer issues at both operational and legislative levels, showcasing her ability to influence and drive change in the energy sector.
Her approach to stakeholder communication is characterized by her ability to listen actively and engage thoughtfully, ensuring that the voices of the community and customers are heard and addressed. This dedication has not only improved perceptions of the utilities she has worked with but has also fostered a culture of collaboration and transparency between the organization and its stakeholders.