Colin Poindexter

Colin Poindexter is a seasoned product design and design systems leader with a remarkable track record of transforming design at Alation into a key marketable asset, resulting in design playing a vital role in over 80% of purchasing decisions.

His innovative work on the design system at Alation led to a significant increase in engineering output, design efficiency, and a substantial bump in Net Promoter Score (NPS). By revamping the user experience catalog, Colin successfully attracted more non-technical users, expanding the customer base and driving revenue growth through increased user engagement.

Colin's integration of an in-house analytics platform into the design catalog revolutionized how customers perceive the product, shifting their focus to value measurement through usage and adoption metrics rather than anecdotal feedback.

A strategic design leader at heart, Colin excels in constructing diverse teams and scalable design systems that drive tangible success through the development of skill matrices, user satisfaction analysis, and enhanced cross-team collaboration.

He operates at the nexus of creation and collaboration, aiming not just to design products but to partner closely with cross-functional leadership to identify problems and craft optimal solutions.

Colin Poindexter's educational background includes studies at Harriton High School and a BA in Government, Computer Science, and Business from Franklin & Marshall College. He has held prominent design roles at organizations like HubSpot and Alation, as well as various internships and positions in companies ranging from tech startups to academic institutions.