Colin Ho

Colin Ho is a highly experienced consumer insight executive currently serving as the Chief Research Officer for Innovation, Market Strategy and Understanding at Ipsos.1 With over 20 years of experience in the field, Ho has developed a unique blend of skills in research, data science, psychology, and management consulting.3

Educational Background and Expertise

Ho holds a Ph.D. in Social Psychology from Purdue University and a B.A. in Psychology from UC Santa Barbara. His academic background has significantly influenced his approach to market research and consumer behavior analysis.

Professional Experience

Before his current role at Ipsos, Ho held senior-level positions at:

• Henry Rak Consulting Partners
• Ipsos (as Vice President of Marketing Science)

In his current position, Ho is responsible for developing and leading global research innovations by integrating research analytics, consumer psychology, and strategic consulting.3

Specialties and Approach

Ho's expertise lies in:

• Text analytics to understand consumer thought processes
• Data visualization
• Extracting and communicating deep consumer insights
• Solving complex business challenges3

He believes in analyzing consumers' top-of-mind thoughts and reactions to better understand their decision-making processes, which helps create successful marketing strategies for clients.

Contributions to the Field

Ho has been involved in various initiatives at Ipsos, including:

• Developing the Marketing Science practice
• Exploring the connection between big data and behavioral economics4
• Contributing to innovation research methodologies5

His work focuses on leveraging advanced analytics and psychological insights to decode human behavior and provide data-driven solutions for businesses.2