Colin Ho

Colin Ho is a highly experienced social psychologist with expertise in data analytics, market research, and consulting. With 20 years of experience under his belt, including a Ph.D. in Social Psychology from Purdue University and a B.A in Psychology from UC Santa Barbara, he is currently the Chief Research Officer for Innovation, Market Strategy and Understanding at Ipsos. His specialties include using text analytics to better understand consumers' thought processes and visualizing the results.

Before joining Ipsos, he held senior-level positions at Henry Rak Consulting Partners and Ipsos, where he was the Vice President of Marketing Science. At Ipsos, he helped develop and lead the Marketing Science practice, working closely with clients to solve complex business challenges.

Colin Ho's passion for understanding consumer behavior and language is the cornerstone of his work. By analyzing their top-of-mind thoughts and reactions, Ho believes he can better understand how consumers make decisions. This approach allows him to help his clients create successful marketing strategies that resonate with their target audience.