Colby Pridham

Colby Pridham is the Director of Business Development at Events East Group, specifically for Scotiabank Centre. He was appointed to this position in early 2024, having joined Events East in 2019.6 Pridham is known for his expertise in sales, client relations, and business development in the tourism and events industry.

Professional Background

Pridham has a diverse background in sports tourism and event management. In May 2023, he was appointed to the Board of Sport Tourism Canada, demonstrating his influence in the industry.3 He has also been involved with high-profile events such as the 2024 JUNO Awards, where he served as the Chair of the Sponsorship Committee.4

Skills and Reputation

Colby is recognized for his:

• Sales expertise: He is described as an honest and sincere sales professional with a natural ability to build rapport with clients, communicate value, and close deals with integrity.1
• Leadership: His appointment as Director of Business Development at Scotiabank Centre indicates his leadership capabilities within Events East Group.6
• Industry involvement: Pridham actively participates in tourism and sports-related initiatives, as evidenced by his board position with Sport Tourism Canada.3

Recent Activities

Pridham maintains an active presence on LinkedIn, sharing insights and updates about his work and industry trends. He has commented on developments in tourism, such as changes in Tourism Western Australia's leadership2, and has shown interest in innovative companies like Flashfood, indicating his engagement with broader business trends.5

Colby Pridham's career trajectory and involvement in various aspects of tourism, sports, and event management showcase his comprehensive understanding of the industry and his ability to drive business development in his current role at Events East Group.