Cody Barbo

Professional based in Dallas, Texas, United States

Cody Barbo, Founder & CEO of Trust & Will

Cody Barbo is the Founder and Chief Executive Officer of Trust & Will, a company he started in 2017 with the mission of making estate planning an affordable and inclusive option for all American families.1 2 Under his leadership, Trust & Will has grown to help over 500,000 people kickstart their estate plans.4

Some key facts about Cody Barbo:

He is an entrepreneur from San Diego, California2
Prior to founding Trust & Will, he was the Founder and CEO of Industry, a networking platform for the service and hospitality industry1 2
He has raised over $23 million in capital for Trust & Will and the company has partnerships with major financial institutions like MassMutual, Charles Schwab, Fidelity, and Fifth Third Bank2
In 2023, he was named the Entrepreneur of the Year 2023 Pacific Southwest Award winner by Ernst & Young4
He serves on the San Diego State University Alumni Board of Advisors and Phi Kappa Theta Fraternity's National Foundation Board1 2
He is married, a father to a daughter, and enjoys cooking, exercising, and mentoring other entrepreneurs in his spare time1

Under Cody's leadership, Trust & Will has become a leader in modernizing the estate planning industry with an easy, fast, and secure online platform.2 3 His entrepreneurial spirit, purpose, growth, and impact have been recognized with the prestigious Entrepreneur of the Year award.4

Highlights

Nov 27 · twitter

Had a DOUBLE TAKE on the initial headline here 😂 vs 2 seconds later https://t.co/SIJPdoq5aX

Oct 1 · twitter

Big news: @AAAnews has officially partnered with @trustandwill in select markets!

I've been a card-carrying AAA member since I turned 16 - and I’ve used their services for over 20 years. Partnering with them now and reaching tens of millions of people feels like a real full-circle moment.

As a tech company, joining forces with a legacy business like AAA means bringing new options to their millions of customers in a best-of-both-worlds dynamic.

This partnership is a huge step forward, and we’re incredibly excited to get to work!

*Official partnership is with Auto Club Enterprises. Auto Club Enterprises is affiliated with the American Automobile Association (AAA) national federation and serves members in 21 states.