Clo Willaerts

Clo Willaerts is a seasoned professional with over 25 years of experience in digital marketing, business, and culture.1 She is currently self-employed and uses her expertise to teach and learn about Digital Business, Digital Marketing, and Digital Culture.46

Professional Background

Clo Willaerts has established herself as an expert in the digital marketing field. Her work focuses on various aspects of digital strategy, including:

• Content Marketing: She emphasizes the importance of digital content marketing as a cost-effective way to reach audiences.2
• Strategy Refinement: Willaerts believes in constantly evaluating and refining marketing strategies to ensure optimal results from digital content.3
• Brand Growth: She shares insights on digital marketing strategies for brand growth.5

Educational Role

While not explicitly mentioned as a Program Manager at Karel de Grote-Hogeschool in the provided search results, Clo Willaerts is involved in educational activities:

• She conducts digital marketing bootcamps, such as a recent one-week program at Gapi - Sociedade de Investimentos.8
• Her LinkedIn profile suggests she is actively engaged in teaching about digital business and marketing.4

Expertise and Thought Leadership

Willaerts regularly shares her knowledge and insights on various digital marketing topics:

• Social Media: She discusses the importance of authenticity in social media strategies.6
• Video Marketing: She comments on trends in video marketing, particularly on platforms like YouTube.7
• AI in Marketing: Willaerts keeps up with emerging trends, noting the increasing adoption of AI among brands while also acknowledging the challenges in implementing AI technology.7

Clo Willaerts' LinkedIn profile (username: clowillaerts) serves as a platform for her to share her expertise and engage with professionals in the digital marketing and business fields.1