Tony Laurel

Tony Laurel is an accomplished business professional with a strong track record of success in various industries, including consulting, retail, digital/e-commerce, startup, and SaaS. His leadership qualities, combined with his expertise in sales, operations, and digital marketing, have played a significant role in enabling him to achieve breakthrough growth and success.

Tony has an MBA from The University of Texas at Austin - The Red McCombs School of Business and a BBA in Marketing and Accounting from the University of Notre Dame. He has worked in several roles at Adlucent, eventually becoming the VP of Client Services, where he managed a $200M media spend book of business, led the team through a successful acquisition, and grew the organization from 36 to 150 employees.

Tony's areas of expertise include sales and business development, e-commerce, consulting, digital marketing, international/global expertise, servant leadership, supply chain, SEO/SEM, cross-functional program management, client services, organizational growth and development, operational excellence, client and employee retention, business transformation, strategic planning and implementation, disciplined P&L management, operational efficiency and excellence, process standardization and optimization, cultural transformation, and accomplished public speaking.

Throughout his career, Tony has had the opportunity to work with many well-known brands, including Barnes & Noble, Nordstrom Rack, The Vitamin Shoppe, Newell Brands, HEB, Williams-Sonoma, Pottery Barn, West Elm, Guitar Center, and JCPenney.