Cliff King

Cliff King is an influential marketing professional with extensive experience in the sports industry, currently serving as the Director of Sports Marketing for Jordan Brand at Nike.34 Based in Beaverton, Oregon, Cliff has been with Nike for over 16 years, demonstrating his expertise and longevity in the field.23

Career Highlights

Nike and Jordan Brand: Cliff has been instrumental in connecting world-class athletes with one of the most iconic brands in sports.2 His role involves managing sports marketing initiatives for the Jordan Brand, a subsidiary of Nike that has expanded its reach beyond basketball into other sports, including the NFL.5

Professional Qualities: Throughout his career, Cliff has embodied several key qualities:

• Integrity
• Leadership
• Diligence
• Strong work ethic2

His approach to sports marketing is characterized by a "walk-on mentality," which has contributed to his success in the industry.2

Background and Education

Cliff attended the University of Iowa from January 1989 to January 1994.1 This educational background has likely provided a solid foundation for his career in sports marketing.

Impact and Influence

As part of the Jordan Brand team, Cliff plays a significant role in shaping the brand's partnerships with athletes. The Jordan Brand is known for its selectivity and prestige, with athlete partnerships considered a sign of ultimate respect in the sports world.5 Cliff's work contributes to expanding the Jordan Brand's influence across various sports, particularly in the NFL.56

Cliff King's extensive experience and position at Nike's Jordan Brand make him a key figure in the sports marketing industry, influencing athlete partnerships and brand strategies for one of the most recognized names in sports.