Claudia Soare

Claudia Soare, also known professionally as Norvina, is the President and Creative Director of Anastasia Beverly Hills, a renowned cosmetics brand. Here are some key details about her:

Background and Role

• Claudia is the daughter of Anastasia Soare, the founder and CEO of Anastasia Beverly Hills.
• She has worked her way up through various roles in the company, starting at the front desk of her mother's salon.
• In 2016, she became President and Creative Director of Anastasia Beverly Hills.13

Contributions to the Brand

• Claudia is the visionary behind product development and creative direction for the brand's cosmetics line.1
• She has played a crucial role in the company's social media strategy and digital marketing efforts.3
• In 2016, she was named on WWD's "10 Most Wanted List: The 10 Most In-Demand Execs in Digital Fashion and E-Commerce".13

Personal Brand

• She is known professionally as Norvina and has a significant social media presence with over 1.6 million followers on Instagram.2
• Claudia launched her own makeup line called Norvina under the Anastasia Beverly Hills brand.3

Approach to Business

• She emphasizes the importance of acknowledging and respecting everyone, regardless of their position.2
• Claudia is known for her creative approach to product development and marketing, often combining makeup launches with innovative concepts like gaming.3

Claudia Soare has been instrumental in growing Anastasia Beverly Hills into a global beauty powerhouse, bringing her unique vision and digital expertise to the brand while continuing her mother's legacy of innovation in the beauty industry.