Claudia Boff

Claudia Boff is a seasoned Marketing Executive with over 10 years of experience in the Finance, Retail Technology Services, and Fashion Industries.

Her expertise lies in Partnerships, Strategic Planning (B2B - B2C), Customer Journey, and Digital Marketing, with a focus on trade and business development areas.

Claudia has held leadership positions in reputable companies such as Grupo Pereira, Replay Company, AMC Group, C&A Corporate, Redecard, BNP Paribas, and Citibank.

She possesses a deep understanding of Strategic Marketing & Business, content creation, CRM, communication, and project management.

Having spearheaded new department developments, Claudia has successfully launched e-commerce and websites for Replay, CRM department for C&A Corporate, and new payment strategies for Grupo Pereira.

An entrepreneur at heart, Claudia holds a degree in Marketing from Casper Líbero Foundation, an MBA in Retail Business from FIA/USP in São Paulo, Brazil, and has certifications from New York University, USA, and Domus Academy in Milan, Italy.

Fluent in Advanced English and Native Portuguese, Claudia excels in building and leveraging relationships with cross-functional teams, stakeholders, and C-Level Executives across local, regional, and international sites.

Currently serving as the Head of Product Marketing at Mercado Bitcoin, Claudia's career has seen her in pivotal roles such as Marketing Manager at Grupo Pereira, Sales Marketing Business Development Manager at REPLAY, and Trade Marketing at Money a+e among others.