Reid Leslie
Vice President, Marketing Applebee's
Reid Leslie is an accomplished marketing executive with a strong background in CPG brand management, entertainment marketing, licensing, and business development.
With a rich blend of experience in traditional and new media, Reid's expertise shines in brand positioning, CRM, social media marketing, digital advertising, and new business development.
His portfolio includes spearheading Hispanic/multi-cultural marketing initiatives, launching new products, and collaborating with retail teams to create impactful trade marketing strategies.
Reid holds an MBA in Marketing and Finance from Columbia Business School, a Bachelor of Arts in Economics from Bucknell University, and completed his secondary education at Westfield High School.
Currently serving as Vice President of Brand Marketing at Applebee's Neighborhood Grill + Bar, Reid previously held the role of Interim Vice President of Brand & Initiatives Management at Applebee's.