Claire Koch

Claire Koch is the founder of InsightAsia, a pan-Asian full-service research agency headquartered in Singapore.1 With over 15 years of experience, she is an international market research practitioner specializing in qualitative research.2

Career and Achievements

Claire Koch founded InsightAsia in 19981, and under her leadership, the company has grown from a small boutique agency in Indonesia to a Pan-Asian full-service research company. InsightAsia now has fully owned offices and expert research teams in Indonesia, Thailand, Malaysia, Philippines, and Vietnam.1

Company Overview

InsightAsia, under Claire Koch's guidance, has become a significant player in the Asian market research industry:

• Annual Revenue: $15.1 million (as of 2024)1
• Employees: 109 full-time researchers across Asia1
• Focus: Bringing a more intimate understanding of the Asian consumer context and mindset to assist clients in creating strategic and profitable solutions for the Asian marketplace1

Expertise

Claire Koch's expertise lies in:

• Designing and managing research studies in Asia2
• Qualitative research methodologies2
• Developing customer insight services across Southeast Asia3

Her leadership has been instrumental in InsightAsia's growth and success in providing valuable consumer insights to clients operating in the Asian market.