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Citra Nuriefie (Sisy)
An account person specialized in business development, account management, and social media.
Citra Nuriefie, commonly known as Sisy, is currently the Group Client Lead at dentsu, a global marketing and advertising agency. Based in Jakarta, Indonesia, she has a strong background in business development and account management, particularly in the digital space.
Professional Background
- Current Position: Group Client Lead at dentsu
- Previous Experience:
- Group Head Account at GroupM (February 2020 - August 2023): Led teams for major clients such as L'Oreal, overseeing communication, budget management, content strategy, and performance monitoring.
- Business Partner at TADA (July 2018 - January 2020): Focused on revenue growth strategies and client advisory roles across Indonesia, Singapore, and the Philippines.
- Lead, Community & Client Services at Narratrs (December 2017 - July 2018): Introduced Narratrs to the Indonesian market and managed sales and business development.
- Community Manager at Ogilvy & Mather (February 2016 - December 2017): Handled account administration and campaign planning for Unilever.
Education
Citra holds an undergraduate degree in Political Economy from Universitas Prof. Dr. Moestopo, which she completed between 2009 and 2014.
Skills and Attributes
She is recognized as a hardworking and positive individual, capable of working independently or as part of a team. Citra is also a digital enthusiast with experience in various sectors, including FMCG, parenting, beauty, and banking.
Languages
Citra is proficient in both Indonesian and English, with native proficiency in Indonesian and full professional proficiency in English.
Her diverse experience and leadership roles in high-profile companies highlight her expertise in client relations and strategic marketing initiatives.
