Cindy Goodrich

Cindy Goodrich is a seasoned executive with a rich background spanning over twenty years, showcasing her expertise in leading global marketing, brand, and communications functions across diverse industries including tech, mental fitness, hospitality, and more.

Currently serving as the Chief Brand Officer at BetterUp, a pioneering tech firm in the human transformation landscape, Cindy oversees brand & creative, content, experiential, and communications globally, catering to various business models (B2B, B2B2C, D2C) and audiences (executives, employees, consumers, and coaches).

Her journey includes pivotal roles such as VP of Marketing at HubSpot, where she played a crucial role in establishing and guiding the global brand, creative, website, social media, events, public relations, and influencer relations teams, contributing significantly to the company's successful IPO in 2014.

Before HubSpot, Cindy's career encompassed positions like VP Marketing at Oblong Industries Inc and Global Head of B2B Brand at Google, where she honed her craft further in marketing, brand development, and luxury product strategy.

Cindy's passion for marketing and premium/luxury products emerged during her tenure as a Senior Brand Manager at Starwood Hotels & Resorts after pursuing an MBA specializing in Marketing, Management & Strategy from Northwestern University's Kellogg School of Management and an undergraduate degree in Biomedical and Mechanical Engineering from Duke University.

In her multifaceted career, Cindy has demonstrated a knack for building brands, leading teams, and driving growth for companies of varying sizes, from startups to established firms. Alongside her strategic acumen, she is known for her trend-spotting abilities, creativity, innovative problem-solving skills, and her transition from an engineering background to becoming a prominent figure in the marketing and branding realm, all while maintaining a deep interest in fashion and culture.