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Natalie Zensius
SVP Marketing Communications with expertise in Integrated B2B Marketing
Natalie Zensius is a seasoned marketing communications strategist currently serving as a Senior Marketing Communications Consultant at Apex Invest since January 2021. Based in the San Francisco Bay Area, she specializes in B2B marketing communications, focusing on helping organizations in financial services and technology innovation to effectively position their brands and engage their target audiences.
Professional Background
Natalie has extensive experience in various leadership roles within marketing communications. Prior to her current position, she was the Principal and Senior Marketing Communications Consultant at Zensius Communications, where she has been active since 2012. Her previous roles include:
- Interim Head of Marketing and Communications at Bee Partners (October 2020 - August 2022)
- Senior Vice President, Marketing and Communications at Relation Insurance Services (April 2018 - March 2020)
- Vice President, Marketing Communications at Relation Insurance Services (April 2017 - April 2018)
Her work has involved developing integrated marketing strategies, managing brand development, and leading teams to execute comprehensive marketing campaigns across various media channels. Natalie has a strong track record of enhancing brand visibility and driving business growth, exemplified by her contributions to Relation Insurance Services, where she helped elevate the company’s national ranking among insurance brokerages.
Skills and Technologies
Natalie possesses a diverse skill set that includes:
- Integrated Marketing Communications Strategy
- Brand Development and Management
- Corporate Communications
- Public Relations
- Content Strategy
She is also proficient in various technologies, including Google Analytics, Salesforce, and Adobe Creative Suite, which aid in her strategic execution and measurement of marketing efforts.
Personal Interests
In addition to her professional pursuits, Natalie runs an award-winning vacation rental business near Yosemite National Park, recognized by Condé Nast Traveler as one of the best Airbnbs. She is passionate about marketing communications and enjoys creating great interior spaces, reflecting her diverse interests outside of work.1
